Flow optimization
Flow optimization is an essential step towards a competitive and efficient merchant site. TimActive helps you perfect your flows to maximize the visibility of your offers, your SEO, and to ensure the increase of your return on investment.
Definition
Flow optimization involves enhancing product data files, by adjusting and enriching their information to meet technical and marketing criteria. These files contain data such as product title, description, image or price.
Why is it important ?
An efficient optimization means having products that are more relevant and attractive to the algorithms, but also :
Improving their visibility on search engines and marketplaces through optimized SEO
Reducing the advertising costs thanks to a lower spending with no return on investment
Increasing conversion rates with clear and engaging information
Respecting each channel expectations through technical compliance
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Diagnosis of the existing flows
Analysis and identification of the current deficiencies and opportunities.
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Data standardization
Standardization of formats to comply with the technical standards.
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Enriching content
Improvement of titles, descriptions and images to make the content more attractive.
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Advanced segmentation
Differentiation of flows according to formerly defined needs.
TimActive expertise
At TimActive, we make flow optimization a foundation of our e-commerce strategy. Our approach combines human expertise and advanced technologies to transform your products' flows into a real engine of growth.
We carry out an in-depth audit, and we set up a personalized strategy to meet your needs. We deal with substantial volumes of data, in order to create flows we automate with SaaS solutions. Drawing on multi-channel compliance, we guarantee a powerful marketing optimization to reinforce your sales impact. Our team of experts accompanies you proactively, with ongoing monitoring including tests and adjustments. When you choose TimActive, you benefit from a complete scalable solution.