Flow optimization

Flow optimization

Flow optimization is an essential step towards a competitive and efficient merchant site. TimActive helps you perfect your flows to maximize the visibility of your offers, your SEO, and to ensure the increase of your return on investment.

Definition

Flow optimization involves enhancing product data files, by adjusting and enriching their information to meet technical and marketing criteria. These files contain data such as product title, description, image or price.

Why is it important ?

An efficient optimization means having products that are more relevant and attractive to the algorithms, but also :

  • Improving their visibility on search engines and marketplaces through optimized SEO

  • Reducing the advertising costs thanks to a lower spending with no return on investment

  • Increasing conversion rates with clear and engaging information

  • Respecting each channel expectations through technical compliance

  • Diagnosis of the existing flows

    Analysis and identification of the current deficiencies and opportunities.

    Diagnosis of the existing flows
  • Data standardization

    Standardization of formats to comply with the technical standards.

    Data standardization
  • Enriching content

    Improvement of titles, descriptions and images to make the content more attractive.

    Enriching content
  • Advanced segmentation

    Differentiation of flows according to formerly defined needs.

    Advanced segmentation

TimActive expertise

At TimActive, we make flow optimization a foundation of our e-commerce strategy. Our approach combines human expertise and advanced technologies to transform your products' flows into a real engine of growth.

We carry out an in-depth audit, and we set up a personalized strategy to meet your needs. We deal with substantial volumes of data, in order to create flows we automate with SaaS solutions. Drawing on multi-channel compliance, we guarantee a powerful marketing optimization to reinforce your sales impact. Our team of experts accompanies you proactively, with ongoing monitoring including tests and adjustments. When you choose TimActive, you benefit from a complete scalable solution.

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