When users search for a product on an online store, they like to find what they want easily and quickly. By optimizing your search engine, TimActive enables you to enhance your user experience and your chances of conversion.
Definition
Optimal search is a tool for providing customers with relevant results, even when queries are approximate (typing errors, synonyms). It guides users with dynamic suggestions, and personalizes results according to their preferences.
Why is it important ?
The aim of optimal search is to transform the search base into a genuine marketing lever, in order to :
Enhance the purchasing path and user experience with less frustrating search
Increase conversion rates through easy-to-find products
Build customer loyalty thanks to intuitive searches that encourage them to come back
Reduce bounce rates by limiting abandonment caused by irrelevant results
TimActive expertise
In order to improve navigation on your e-commerce site, TimActive is committed to offer you the best optimal search solution. By using our expertise and cutting-edge tools such as Elastic Search, we set up this project step by step.
We design a tailor-made solution, customizing algorithms based on your content, and developing advanced features like predictive search and dynamic filters. We monitor your performance, and adjust the predictive search and dynamic filters as necessary. When you choose TimActive, you choose reliability, security and quality.
