Contextual search is a significant tool to enhance user experience on your e-commerce site and boost your sales. By offering highly relevant results, it satisfies customers in their search.
Definition
Contextual search is an advanced solution that uses artificial intelligence to deliver relevant results, by taking into account not only the keywords written by the user, but also the general context of the query. It is based on associated categories, the intentions behind the query, seasonality, localisation, and browsing history.
Why is it important ?
Thanks to its advanced, intelligent approach, contextual search enables companies to :
Improve the effectiveness of results with tailored suggestions
Anticipate purchasing intentions by identifying the right product for the right request
Increase conversion rates by reducing search effort
Optimize the user experience and purchasing path, strengthening customer satisfaction
TimActive expertise
At TimActive, we help companies exploit the full potential of contextual search to maximize their performance. We implement tools such as Elastic Search, and design tailor-made solutions to adapt results to the specificities of each sector.
Our expertise in AI enables us to guarantee an effective solution, with a search bar becoming a powerful tool for conversion and customer satisfaction. Users of your merchant site benefit from a fluid, personalized and efficient experience for any query.
